Out-of-Home Campaign
Boosting Mendix's brand visibility across London.
Role
Full-Time Visual Designer at Mendix
What I did
Print Design
Illustration
Digital Ad Design
As a Visual Designer at Mendix, I helped shape a city-wide, multi-channel campaign to promote the brand's presence at a major industry conference that brings in several hundred attendees each year. The goal of this campaign was to reinforce Mendix's identity among potential customers attending the event. My role was to shape the design direction of the assets alongside my Creative & Art Directors, field feedback from the broader Marketing team, and create & prepare all final files.
The print and digital ads were situated in high-traffic city locations, including bus stops and tube stations. I coordinated with my marketing teammates to include custom copy and artwork with British cultural and geographic references to resonate with a London audience.
This campaign brought the Mendix brand off the screen and into the real world. Most of my work is digital, so it was exciting to see my work come to life in people's day-to-day physical environments.
